Hi, I’m Jenn
The financial services marketing expert.
I help expert-led women entrepreneurs take the ‘wtf’ out of marketing their service-based business.
Specialising in financial services marketing.
Financial services marketing can feel like a minefield. I’m here to demystify and simplify the process without sacrificing your unique voice.
If it feels hard, like you’re always scrambling for what to say, second-guessing your strategy, or showing up online and hearing crickets, let me show you how to create values-aligned, compliant marketing to accelerate your business growth.
The results? An authentic brand that has you shouting from the rooftops about your expertise, clients raving about your amazing service, and high-quality enquiries coming to your business thanks to the rinse and repeat strategies and systems you’ve put in place.
Marketing solutions designed to EMPOWER purpose-driven female founders.
Scale to Success: Strategic marketing for expert-led women ready to build a high-impact, values-driven marketing engine without the “icky” tactics.
As an established founder ready to amplify your brand, attract more clients, and enter new markets, this tailored 1:1 program fine-tunes every part of your marketing system, from your messaging to your client journey.
In six months, we’ll transform your marketing into a compliance-savvy, conversion-driven system, built to showcase your expertise and drive consistent, high-quality leads.
Financial Services Marketing 101: Learn how to leverage your expertise to attract more clients.
Your clients rave about your work, but you struggle to bring that same 'OMFG, you have to work with her!' energy to your marketing.
If you're in the new or early phases of business and you're showing up online and hearing crickets, this group accelerator will teach you how to define, design and deliver strong and compliant foundations to leverage your expertise and bring consistent enquiries to your business.
On-Demand Marketing: Monthly Outsourced Services for Female Founders.
Get the expert marketing support you need, exactly when you need it. For founders looking to outsource key parts of their marketing, this flexible monthly retainer covers everything from strategic planning and content creation to social media management and audits.
Whether you’re looking to boost brand visibility, streamline your messaging, or optimize your marketing efforts, I’m here to handle the details so you can focus on growth. Enjoy peace of mind knowing your marketing is handled by an expert, bringing your business closer to its goals without the overwhelm.
Money Saving Advisors
Fantastic work ethic and approach to the job in hand. Thanks.
FREEBIES
Female founders in financial services, like you, are building businesses that will change the fabric of society - helping to eliminate the gender pay, pension, investment and protection gap. I'm here to help you on that mission. As a financial services marketing expert, I’m not here to gatekeep. Let me show you the easy way to plan and create content that converts, giving you the visibility you need to attract more by doing less.
I’ve done the hard work for you with these freebies so you never have to be stuck for what to say again.
Power up your planning
Never be stuck for what to say again with this 12-month content calendar.
Packed with relevant topics, prompts and a call to action - all rolled into one juicy calendar to make planning a breeze.
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Master your Marketing Foundations
When you're confident in your foundations, it gives your marketing more magic.
Get ready to craft crystal clear and consistent messages that easily connect and convert your dream clients.
Marketing Magic Planning Template
Accelerate your impact with my magic planning template.
Designed to take all the amazing insights you uncovered in your strategy and easily translate them into tactics that deliver RESULTS.
Breaking the mould in financial services marketing
Financial services marketing is my jam—and has been for over a decade. I’ve worked with industry giants and visionary start-ups alike, guiding them to create marketing that doesn’t just “talk finance” but breaks down complex subject matters and speaks directly to their audience with impact and personality.
From large corporations to owner-managed firms, my experience spans traditional and digital marketing.
I’ve:
Crafted thousands of marketing assets, from compelling sales pages and websites to high-converting email campaigns, social media content, and brochures.
Helped launch unique brands, propositions and offerings that cut through the noise.
Designed and executed strategies to drive real results, whether that’s boosting engagement, filling seats at events, or introducing new products to new markets.
Written award-winning nominations that showcase businesses and build industry recognition.
Supporting names like Broker Network and SimplyBiz, I’ve helped IFAs, insurance brokers, and networks build brands that resonate and expand their reach in powerful, compliant ways.
And I believe in sharing the good stuff, no gatekeeping here. Marketing for financial services doesn’t have to be boring.
Let’s work together to pack your marketing with personality, power and purpose. It’s time to leave the cold corporate comms behind and get to the heart of what your business stands for.
Purpose-Powered Marketing for Financial Services Founders
Ready to create marketing that connects and complies?
It’s sad but it’s true. Financial services has a reputation for being a boring, serious and sometimes seedy industry (Visual: Think men with moustaches in stuffy suits carrying important-looking briefcases).
And many businesses see that model and replicate it.
Welcome to a smarter, stress-free way to grow.
The reality is, that people buy from people. At Snowden Marketing, I help you build a brand that aligns with your values so you can confidently express why you’re so amazing, making it easy to reach the clients you love — without the worry of compliance missteps.
Through my Purpose-Powered Marketing Framework, I guide founders to articulate their expertise authentically, create strategies that speak to ideal customers and implement compliant, effective content at every stage. Together, we make your brand both effortless to manage and impossible to ignore.
