Marketing Strategy Support

for women in financial services 

You're incredible at what you do - there's no doubt about that. Your clients rave about the work you do and the big impact you have on their lives.

 

But you struggle to bring that same level of "OMG, you have to work with her!” energy to your marketing to get more people buying your services.

 

The truth is, you're showing up daily, but you have no clue 'wtf' you're supposed to do to keep your marketing compliant and bring in those consistent enquiries. You're frustrated, closer to burnout than a breakthrough, and wondering if it's even worth your time and effort.

 

If you're ready to go from hearing crickets to consistent leads, you're in the right place.

But why a marketing strategy?

Having a marketing strategy is essential for every business, no matter what stage you're at, or your business model.

You wouldn't dream of advising a client without first understanding their problems, needs, challenges, goals, timings or what's happening in the market.

 It's time to treat your marketing the same way and supercharge your strategy.

A marketing strategy is what’s going to help you reach your ideal clients, position you as an expert and the only solution they need, and prime them ready to buy your service and build a long-lasting relationship.

Financial Services marketing is a minefield.

But it doesn’t have to be.

I get it. When you started your business you didn't sign up to be a content creator, designer, copywriter, or sales director. I help my clients by taking the 'wtf' out of financial services marketing, breaking down the exact steps they need to take to:

  • clearly and compliantly articulate their expertise and value,

  • simplify complex products and service offerings to help your clients make informed decisions,

  • transform complex regulatory guidelines and financial jargon into compelling content that builds trust with their ideal clients,

  • create repeatable and scalable processes so they can get more time back, and

  • get high-quality and consistent enquiries.

Expert-led women in financial services, & B2B service providers

I see you…

You're ambitious and passionate about the work you do

But you don't know how to turn that passion into practical action to see the business results you want.

You're showing up on social media

But you're posting without a plan, struggling to get eyes on your content, and don't know how to use social media to bring sales enquiries.

You're overwhelmed by choices

Should you be focusing on Reels? Start a YouTube? Or a Podcast? You don't know what the answer is. And other marketers don't understand the complexities of operating in a regulated environment and you don't have time to teach them.

You're required to provide clear communications

As part of the Consumer Duty, your customer communications have to be clear to understand and you don't struggle with this part, but you're concerned they're not engaging your audience enough.

You're ready to scale

You've taken the business as far as you can with your knowledge and referrals but it's no longer bringing the results you want. It's taking too much time and it's taking you away from providing value for your clients.

Introducing the marketing strategy sessions 

Leverage your expertise to attract consistent enquiries with a marketing strategy that is uniquely yours 

In the marketing strategy session, you'll experience that lightbulb moment where suddenly, it all falls into place. You'll learn how to create rinse and repeatable content that builds a connection with your ideal customer, primes them to start a long-lasting working relationship with you, and gives you more time and freedom.  

With your goals mapped out for the year ahead and the tools you need to make the planning and practical action feel like a breeze, you'll feel empowered and confident in all your marketing. This clarity and confidence lead to consistency, which is essential for sustainable growth, allowing you to focus on what you love - whether that's providing more value to your clients or more freedom to enjoy life outside your business - all while your marketing is working hard in the background.

Money Saving Advisors

“Fantastic work ethic and approach to the job in hand. Thanks.”

There are so many marketers out there, probably all over your social media, promising to share the hack you need to go viral or the exact playbook they used to scale their business to 7 figures.

But here's the thing.

None of these coaches have ever operated a business or marketed it in a regulated environment.

So while some of what they're saying might stick, most of it won't apply to your business and won't help you create the results you want.

 

The marketing strategy session starts at the bottom, helping you to create the firm foundations you need to support your business growth. We'll focus on your vision - the 'why' you do what you do part - which is crucial if you want to build trust and connection with your audiences.

 

We'll deep dive into your goals, competition, your ideal customer and the transformation your services provide. You'll get access to my simple 3-step framework to get you crafting compelling and compliant messaging that leaves your dream clients in no doubt that they want to work with you to reach their goals.

 

Following our session, I'll prepare your bespoke marketing strategy. Every marketing strategy I deliver is built with FCA compliance in mind. I'll provide you with clear, actionable steps to ensure all your marketing is both compliant and highly effective at building trust and connection with your audience, ensuring you stand out in the financial services market.

 

And you can use these tools time and time again to ensure your marketing is always aligned and working hard to deliver the business results you want.

What we'll cover in the session?

  • Kick-off and introduction to your business

  • Marketing foundations (the who, what, why and how)

  • Values, mission statement, beliefs and unique skillset and expertise

  • Content pillars

  • Your marketing funnel

  • Goals

  • Understanding your ideal customer

  • Competitors

  • Content planning, creation, and repurposing

Once you have clarity and confidence in these areas, I'll give you the tools you need to effectively plan and create your marketing every month.

You'll not only have the peace of mind that your marketing is working hard in the background for you, but you'll also be able to evidence you're meeting your Consumer Duty requirements, by having a record of your content that you can review, analyse, and test to see what messaging performs best.

Want a sneak peak?

MASTER your marketing foundation

Simply put, your marketing foundations are the who, what, why, and how of your business.

They're totally unique to you meaning they'll make you stand out online and can't just be replicated by your competition. 

Your brand is built on these key foundational elements but they’re often overlooked when you’re starting your business because you need to focus on a new logo, website, or other sales collateral.

But without clarity and confidence in these elements, your brand won’t be able to support your business growth.

This is by far, my most popular freebie and has helped hundreds of business owners.

Why Jenn?

“Marketing is my jam. I've spent over a decade working in financial services marketing, collaborating with compliance teams and creating content that is the perfect balance between creativity and compliance, ensuring it connects with audiences without ever compromising on regulatory standards.

 

In that time, it also became very clear that women were being left behind, through no fault of their own. And that won't do.

 

Snowden Marketing is fuelled by my passion to use my expertise to help expert-led women entrepreneurs in financial services to make more money, help even more people, and end the gender equity gaps.

Financial services marketing shouldn't be a minefield. More people need access to good quality advice, services and products. I've created this service to help you navigate the complexities of operating in a regulated environment and still leverage your expertise to build a connection with your audience - the easy way.”

Your Investment

PAY IN FULL

£600

  • Half-day online workshop

  • Bespoke marketing strategy for your business

  • 12-month content calendar

  • Content planning template

  • Pay in full bonus: Power Audit worth £99

2 MONTH PAYMENT PLAN

£300 X 2

  • Half-day online workshop

  • Bespoke marketing strategy for your business

  • 12-month content calendar

  • Content planning template

With a marketing strategy you will...

  • Bring in consistent and high-quality enquiries

    Without clarity on the foundational elements of your marketing, your messaging will likely miss the mark, and you could be missing out on opportunities.

  • Easily create content that connects and converts

    You’ll understand how to create marketing, no matter the platform, that’s aligned with your ideal customer’s needs and goals, builds know, like and trust, and primes your audience to buy from you.

  • Streamline your marketing efforts

    With a custom content plan, you’ll learn how to repurpose your marketing across multiple channels so you’re not only attracting consistent leads you’re also getting valuable time back.

  • Transform the way you approach marketing

    Moving from posting without a plan to a strategic and sustainable strategy that aligns your expertise, vision, and your big business goals will ensure your marketing stands out online.

Let’s work together.

Interested in working together on your marketing strategy? Fill out some info and we will be in touch shortly.