Break the Marketing Cycle and Boost Your Sales: A Guide for Female Founders in Financial Services
Hands up if you’re stuck in the marketing feast and famine cycle?
Does this sound familiar…
You’re a female founder in the financial services industry and you know the importance of marketing for driving sales. Yet, like many other business owners out there, you find yourself caught in the frustrating cycle: periods of intense marketing activity followed by silence and inaction when results don’t appear immediately.
So, how do we break this cycle and set you on a path to consistent marketing success?
Understanding the Marketing Feast and Famine Cycle
What is the Marketing Feast and Famine Cycle?
The cycle goes like this: You know you need more sales, so you dedicate time and effort to your marketing. You craft messages, design visuals, and schedule a run of content. Then, you sit back and wait for results... but nothing happens. Frustrated, you try again, struggling to keep up with the busy online space.
Still, nothing happens.
Disheartened, you give up, and potential clients forget about you and go elsewhere.
How to Break the Cycle
Here are five key truths to help you break free from this cycle and achieve consistent marketing results:
1. It Takes Time to See Results
The Slow Burn of Organic Marketing
Organic marketing is a slower burn than your favourite enemies-to-lovers book - it takes time to build momentum. Each piece of content you put out there has a compounding effect. It may seem like nothing is happening initially, but over time, your efforts will build a strong foundation for your business.
Remember, don't break the chain. Stay consistent, and you’ll see the results.
2. Just Because You Can’t See It, Doesn’t Mean It Isn’t Happening
The Hidden Impact of Your Marketing Efforts
Think of your marketing efforts like the roots of a plant. You can’t see them working beneath the surface, but they are crucial for supporting what happens above ground. Similarly, you may not see immediate engagement, but people are exploring your content without necessarily interacting with it.
Keep posting consistently, and trust that your efforts are making an impact.
3. Sustainable Efforts Lead to Success
Focus on What Works for You
Just because a so-called expert with no financial services experience says you need to post three times a day on every platform doesn’t mean you should. Marketing your business gets to be FUN! Choose a platform where your ideal clients hang out, create content you enjoy making, and establish a schedule that works for you. This approach ensures you don’t burn out and helps you stay consistent.
4. Done is Better Than Perfect
Get Your Message Out There
Stop overthinking every detail of your brand. Focus on getting your message out there. Use simple templates that make your information easy to understand. Repeat this approach across your email campaigns, social media posts, brochures, and client reports. Consistency and clarity are more important than perfection.
5. Only You See 100% of Your Marketing
Repetition is Key
You already have an incredible bank of content across your website, sales pages, brochures, and more. Don’t worry about repeating yourself. Consistency is crucial, and new prospects are discovering you all the time. So, repeat, reuse, and reshare your content to keep your message fresh and top-of-mind for your audience.
Free Resources to Help You Succeed
Get Consistent with Your Marketing
If you need help planning your marketing, I’ve got free templates to help you get consistent and drive more sales. These resources are designed to make your marketing efforts easier and more effective.
Work with Me
If you prefer a more hands-on approach, there are lots of ways we can work together. I can help you develop a killer marketing strategy or I can implement the practical actions that will safeguard your sales this summer.
