3 Reasons Content Marketing is a Must For Female Founders in the Financial Services Industry

In the fast-moving world of financial services, where competition is fierce, regulation is always changing and customer trust is paramount, content marketing can be a game changer for your business. ⚡

For women-led financial businesses – whether you're a financial planner, financial adviser, accountant, bookkeeper, paraplanner, mortgage, insurance broker, or money coach – harnessing the power of content can be a cost-effective solution that delivers growth year on year.

Let's check out three compelling reasons why you should up your content marketing game. But first, let’s define what content marketing is so we’re all on the same page.

WTF is content marketing?

Content marketing is a strategic marketing approach where you consistently create and share valuable and relevant content so you can attract, engage, and convert your ideal customer.

Instead of promoting face-value information about products, services, and features, content marketing is all about providing information, entertainment, education or inspiration that addresses the audience's needs, interests, goals or desires.

Your content marketing strategy should aim to build trust and establish authority (both incredibly important for financial services businesses) and create a sense of community with your audience, so they take the actions you want, such as making a purchase, using your service, recommending you or sharing the content.

Simply put, content marketing is all about delivering value to your ideal and existing customers through various forms of content, like blog posts, articles, videos, podcasts, infographics, eBooks, social media posts, and more.

By consistently producing high-quality content that resonates with them, you can position yourself and your business as experts, get more visibility, and nurture long-term relationships with customers.

1. Establishing Authority in the Industry

As a woman and a leader in the UK's financial sector, establishing yourself as an authority is crucial. Content marketing allows you to showcase your expertise, knowledge, and insights in a variety of formats such as blog posts, whitepapers, and educational videos.

Consistently producing high-quality content, will help position yourself as a thought leader in your niche, instilling confidence, and building trust with your community.

Here are some prompts to help you step into the role of thought leader and produce content that wows!

·      How to

·      Insights into the future

·      Step by step guides

·      Ask the expert

·      Tips, tricks, and tools

·      The results

·      The fundamentals

2. Nurturing Meaningful Customer Relationships:

Financial decisions are deeply personal, and talking about money really is the last taboo. When customers are looking for an adviser, they want someone they can relate to and trust which is why adding more personality over product information to your brand is key.

Content marketing gives you a platform to connect with your ideal customers and existing clients on a more personal level. Share success stories of women who have benefited from your financial guidance, offer tips on financial planning, even basic financial education that women should have, and address common concerns. We all know about gender pay and pension gaps. This approach not only educates your audience but also creates a sense of community and belonging and nurtures those people who might not be ready for advice just yet meaning you have a pipeline for the future.

3. Getting Online Visibility and Lead Generation:

In a digital age, an online presence is non-negotiable. Content marketing can significantly boost your website's search engine visibility through targeted keywords and well-thought-out evergreen content.

When potential clients search for financial services, your optimized content can lead them straight to your offerings long after you’ve put the work in. Additionally, valuable content acts as a magnet for potential leads, drawing organic traffic to you with ease and ultimately increasing your customer base so you can make more money.

The practical action

Content marketing isn't just a buzzword; it's a strategic imperative for women-led financial services businesses in the UK. By establishing authority, nurturing customer relationships, and enhancing online visibility, you can set your business on a trajectory of growth and success.

As you embark on your content marketing journey, remember that consistency and relevance are key. Your unique insights and knowledge are powerful and transform not only your business but also the financial future of those you serve.

Remember, success in content marketing takes time and dedication, but the rewards are ongoing. If you need help to start crafting your compelling content today and want all my go-to tools for getting visible with ease, check out my resources section.

You can find FREE templates to help you solidify your strategy, firm up your marketing foundations, a ready-to-rock content calendar for 2023, and my tried and tested quarterly channel tracker.

Everything you need to be a content marketing queen!