Ready to Accelerate Your Success?

Here’s the inside scoop for women in finance.

If you’re a busy female founder in financial services wanting to boost your business growth and bring in more of the sales you want, you’re probably ready to commit to investing in your business and creating an action plan.

But before you get to that stage, you need to define your strategy. The problem is, you know you need a strategy, but you don’t really know what it is or how to create one.

And there’s nothing more frustrating than staring at a blank piece of paper hoping inspiration will strike and feeling like you’re getting nowhere.

If this sounds like you, then you’re in the right place.

Breaking the mould when it comes to Financial Services

When most people think about the world of finance, they think men with moustaches and old school briefcases. So it’s great to see so many women making their mark and challenging the status quo because our money journeys are very different.

Don’t let previous stereotypes hold you back when it comes to showing up for your business and getting the visibility you need. Just because it’s always been done a certain way doesn’t mean it has to stay that way.

Marketing your business gets to be fun and it should reflect the magic that you bring to the table for your clients. But I get it. As women, we can find it hard to stand in our power and claim our expertise which makes it hard to promote our amazing businesses.

Digging deep and solidifying your strategy will reaffirm where your zone of genius is, giving you the confidence needed to make waves and draw your ideal customer to you with ease.  

Understanding the Challenges Faced by Female Founders

Despite the progress made, there are still challenges for female founders in finance, including bias, discrimination, and limited access to funding opportunities. Additionally, they may struggle to establish credibility and gain the trust of potential clients or investors. It’s crucial to acknowledge and address these challenges.

The Power of Marketing for Women in Finance

Knowing all this, investing in your marketing will be pivotal in the success of your business, especially if you work in the finance industry. For women in finance, effective marketing can be a game-changer. It enables you to build a unique and inspiring brand, establish credibility, and grow your visibility so you can help more women access advice and reap the rewards of financial wellbeing.  

Having a strong marketing presence will allow you to showcase your expertise and differentiate yourself from the competitors which can be tricky in a saturated market.

Insider Tips and Tactics

Whether you're lounging by the pool or travelling for business, you can still drive sales and grow your business. Take advantage of social media, email marketing, content creation, and automation to ensure your marketing efforts continue to generate results.

Taking Practical Action: Marketing Strategies for Busy Female Founders

To maximize your marketing impact, deep dive into these areas of your strategy which I’ve tailored specifically for busy female founders:

Who are you for: Understand who your ideal clients are and start speaking directly to them. This helps you connect with your audience more effectively and efficiently.

Get visible: Leverage the power of social media platforms to get the visibility you need to be seen by your audience. Share valuable content, participate in industry conversations, and create relationships with potential clients or potential business partners.

Content marketing: Content is king so make sure you’re dedicating time to creating content that showcases your expertise and educates your audience. Blog posts, articles, videos, or podcasts will give you tons of visibility while setting you apart as a thought leader and drawing clients to you with ease.

Network strategically: Attend industry conferences, join professional associations, and engage in online communities to expand your network. Networking provides opportunities to meet potential clients, partners, or mentors who can help accelerate your success.

The Smarter Strategy Session

Whether you’re just starting out or ready to scale, you need a marketing strategy in place to help you get there. My Smarter Strategy Session is designed for busy female founders who need to know how to create a strategy and get the practical tools and tips to help them easily implement it so they can make more money.